How to Choose the Right Investment Property (Even If Clients Don’t See the Work Behind It)

Rob Andrews (client) sent me this yesterday.

It’s his wife, Becky, standing in front of their investment property.

You’re probably wondering,

“How did Becky (pictured) break her leg?”

I forgot, actually. You can ask her yourself.

Proud dad (small business owner) moment:

I do all this data and research shenanigans.

Diving into stats, market trends, supply and demand.

Comparing suburbs, analysing micro pockets, reading every boring thing that predicts capital growth.

All the stuff that makes most people’s eyes glaze over.

But clients don’t (always) see that.

They just do this:

I see house

I like house

House in good place

House is affordable price

Some of them chant, “You have saved our lives, we are eternally grateful.”

(Comment if you get the reference. First gets Investr merch.)

Just kidding. But you get the point.

They love the property.

A ~650 sqm block, for a little over $700k, 30 minutes from Melbourne CBD.

What they probably don’t realise is the amount of work that happens before that moment.

The cross-checking, the filtering, the due diligence, the elimination of all the properties that didn’t make the cut.

Choosing the right investment property is rarely about one house.

It’s about selecting the right location, the right pocket, the right asset profile and the right long-term fundamentals.

They probably don’t realise the lengths I went to decide that THIS…

Was THE property to buy…

In THIS specific location.

But in the end, who cares.

They love it, and they got a great deal.

They will understand one day.

My work speaks for itself. Eventually.

Author

Written by JP Ghabriel

Founder and Buyer’s Agent at Investr

Focused on long term, growth-first property strategy